5th edition of Lakme Salon's 'Happy New You' campaign

After a turbulent 2020, everyone is looking forward to the new decade with optimism. Months of worry, staying indoors and social distancing have had an impact on our physical and mental health and wellbeing.

Keeping this in mind, Lakme Salon, has launched the 5th edition of its year-end campaign Happy New You with the aim of helping customers discover their happiest selves! Going beyond core offerings of Happy Skin and Happy Hair, this campaign invites customers to achieve a Happy Body, a Happy Mind and also gives them a chance to give back to society and the environment.

The 'Happy New You' campaign invites customers to spin the Wheel of Happiness and win free services or avail exclusive discounts at their nearest salon. In addition, customers can get customized 30-day #HappyHair & #HappySkin

routines created by the Lakme Salon experts; stand a chance to be the face of the next Lakmé Salon campaign with #HappyMind or win a health and nutrition package from wellness partner Fitsu Fitness to achieve #HappyBody. Extending their award-winning green bill initiative, Lakmé Salon will plant a tree on behalf of the customers as part of the #HappyEarth initiative. Also, to spread #HappySmiles, Lakmé Salon has collaborated with NGO Nanhi Kali to empower and transform the lives of underprivileged girls through the gift of education in the new year.

The activity was kicked off in an exclusive online event that took the attendees through the steps to get Happy Hair this winter (hint: it needs a touch of Garam Masala), a Happy Skin routine to release stress and reveal healthy, glowing skin and Happy Body by making your work buddy – your chair- your work'out' buddy. Participants also get a personalized hair and skin consultation from the National Creative Directors of Skin & Hair, Lakme Salon.