A letter to the most wonderful woman

Indigifts, customised online gift portal has initiated "Ek Chitthi - Maa ke Naam", a campaign for Mother's Day from April 28 till May 15 to bridge the communication gap between the Mother and child from all over India by delivering 1 lakh inland letters to mothers Free of Cost!

The idea of'Ek chitthi - Maa ke Naam' is to ask people to write a letter to their mother this Mother's day and express their feelings, their emotions and their love for their mother.

It has been observed that most of us fail to express our emotions, either because of the right medium or we just ignore doing so.

Therefore, Indigifts has taken the initiative to send customized letters to mothers written by their children, inspiring them to reignite their passion.

Nitin Jain, Founder and Director of Indigifts said on the occasion, "In this digital age, no matter how connected we pretend to be, the truth is, there's an evident emotional hollowness in families & relations.

We are not able to express emotions to our parents, which leads to communication gap. Our Mothers sacrifice everything for our families but don't get much time for themselves, which leads to communication gap resulting in depression & health issues."

He further added, "We aim to make an impact to a million people, by processing One Lakh letters in pan India. We at Indigifts feelthat only if we talk then things will happen.

With this in mind we are taking this initiative to reduce our communication gap with our parents and we expect that this will create a huge awareness in the children and youth which in turn help our country. We might have sent a gift to our mother many a times, but a letter can express so much more."

Asender needs to follow 3 simple steps to send the letters to his/her mother. Firstly, Visiting Indigifts website at www.indigifts.in/products/ekchitthi and clicking on add to cart.

Secondly, writing a customized message for their mom in the note section and the third step will be taken care by Indigifts to print the letter and send it via Indian post to their mom free of cost.

The most amazing part of the campaign is most students in the age of technology and smartphones wrote the first letters of their life, and they had a different spirit in them.

These students further encouraged all members of their family and their friends to write letters, added Mr. Ankit Jain.

Indigifts is receiving a good response for these Mother's Day initiative from various parts of the country and various people are coming forth and joining the campaign themselves and inspiring people to become a part of the campaign.

Lots of organizations have come forward to support the initiative like Rotary Club, Forti, Indian Post, Startup India, Bitosa, Contree, Raksha, Bit We Can, Srjna, Udaan to name a few.

The Mother's Day campaign 'Ek chitthi - Maa ke Naam' has reached 5 million people online and reaching out to 1 Million people offline.