Women and Men on the same team?

Royal Challenge Sports Drink recently launched #ChallengeAccepted, a campaign that challenges gender-based stereotypes in cricket and spotlights a world of equality that will lead to a better tomorrow both on and off the field.

In the film, Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy from the Indian women cricket team and Virat Kohli come together to say that 'A day is coming where the world needs to become equal' and urges fans to accept the challenge to break the barriers in their mind and to see men and women's Cricket as one game and one team which is not divided by gender.

The campaign challenges the belief that women and men's cricket is not on par because of the perception that women are not as strong, as fast, or as fit as their male counterparts who rally bigger crowds and fanfare.

To break the myth Royal Challenge Sports Drink is asking people to support the first ever mixed gender T20 match that the brand will organize with women cricketers and the Royal Challengers Bangalore team.

Virat Kohli says "Be it men or women, cricket is one game and I want to urge the fans to break the boundaries that exist in their mind that divides the sport by gender. "

Mithali Raj, under whose leadership India has reached World Cup final twice says, "Over the recent years, women's cricket has made a lot of progress in terms of earning respect from fans and experts but the playing field is still not equal and the true difference are seen when there is parity in opportunities, salaries, coverage and fan support."