Badshah releases his latest song for 'KickO & Super Speedo'

It's the favorite time of the year for kids, and Sony YAY! plans to make it a lot more special by on boarding the most popular music artist – Badshah. The first of its kind foot tapping number by Badshah for his young fans is inspired by the kids' beloved show – KickO and Super Speedo. Badshah and Sony YAY! came together to unveil the song on Friday.

'KickO & Super Speedo' is one of the most loved shows on Sony YAY! Kids are totally in love with the lead character of the show – KickO! Right from his slick-styled hair to his watch and his supercar – Super Speedo, kids are in awe of him, wanting to be like him. Given the adulation KickO enjoys, it comes as no surprise that the lead B-town rapper, Badshah, who is equally loved by kids has been roped in for the catchy number. Not just that, the pair also complements each other with their cool camaraderie. In the song #GoKicko, kids will hear Badshah encouraging KickO to fight for the right, thus making the future of Suncity brighter.

Sung in the trademark Badshah style, kids will get to see KickO, the coolest kid in town and the original swag master of the entertainment industry – Badshah, in an action - packed song video.The video will see KickO & Badshah sway to peppy beats and perform the trademark #GoKickO hook-step. "Since childhood, I have been fascinated by superheroes and animated characters and always wanted to be like one. When Sony YAY! approached me for the song, I was impressed with the variety of home -grown content that they have created. The song gave me an opportunity to revisit my childhood with one of the coolest kid around, KickO! I was excited from thebeginning. I am sure that KickO's style and our camaraderie, will be a delightful offering forour young fans.I'd like to thank Sony YAY! for the opportunity to compose a song for kids and team me up with KickO!" said Badshah.

Sony YAY! has always lived up to its promise of giving kids their dose of unlimited happiness leading to an upsurge in its ratings already, even before hitting the peak summer season. By signing on Badshah, the channel plans to increase the fervor and excitement for kids this summer. Along with the #GoKicko song, the channel will also extend the treat by launching brand new episodes for KickO and Super Speedo and for the first time the kids can also relish four power-packed new KickO and Super Speedo movies.

While Sony YAY! already enjoys a leadership position in HSM, the channel will continue to consolidate its position through engagements on TV and beyond. Apart from the extensive on-air lineup, KickO's fans are also in for a treat with an array of engagements through all the relevant touchpoints. On a mobile device, kids will get to play as KickO themselves while they combat deadly villains and play the KickO and Super Speedo mobile game. KickO will also meet his young fans and shake a leg with them on his 10 city tour across the length and breadth of the country. Also with a 124 city van engagement plan the superhero will greet kids in the deepest pockets of the country.

As Ronojoy Chakraborty, Head – Programming, Sony YAY! added: "At Sony YAY! our endeavour has always been to offer something fresh for kids, which paved the way for our channel being one of the highest on time spent. We all are well aware of how much kids love KickO, for his swag and style, and who better than Badshah to take this cool-quotient a cut above. When we asked kids about their favourite music artist, Badshah was the unanimous choice! The new song is catchy and will give kids another reason to tap their feet."