Career options in online fashion market

The online fashion market had experienced a significant growth of 51 per cent in FY21 in comparison to previous years as reported by Unicommerce. Online market got its boom after the pandemic when most of the things turned on screen. This also increased demand for all the jobs and segments in the online fashion market. Below are the mandatory departments and scopes without which an online fashion market cannot work.

Textile designer

An apparel brand is recognised the most for its premium quality. At this stage a textile designer is considered the most for his great work of delivering quality fabric. A textile designer is never underrated because the entire processing ahead relies on the processing and monitoring of a textile designer who determines premium products.

Average Salary: 4 lakh to 5 lakh per year

Fashion designer

Fashion designers are relied on the most and the empire of the fashion market depends upon the fashion designer who gives a hand in creating the thoughts into reality. From illustration to final model shoot, fashion designers have roles at every stage and are therefore one of the most exciting jobs in the online fashion market. Textile designers and fashion designers require coordination and is one of the most challenging jobs when it comes to creating styles and apparels in all sizes.

Average Salary: 2 lakh to 5 lakh per year

Trend forecasting department

A fashion market cannot run unless it is updated with the latest trends. This is where the trend forecasting department comes into the frame for becoming the introducer of every new concept and walking along with the latest trend. Fashion market primarily has the requirement for this department.

Average Salary: 21 lakhs on 5 to 7 years of experience

Marketing specialist

Online fashion marketing is very diverse and is growing day by day. Companies need marketing specialists to highlight the brand more. This is where SEO marketing comes into the frame. This is an essential part of digital marketing as they orient how the online company can be highlighted more and generate more clicks. Marketing specialists also help in better understanding of the existing market along with knowing the latest trends.

Average Salary: 5 lakh to 7 lakh per year

SEO content writer

Content is the queen as they say. No online website can work if it does not have engaging content to grab customer's attention. Content at every stage from on page to off page needs to be quirky enough so that people get entertained and feel like coming back again.

Average Salary: 3.5 lakh to 4 lakh per year

Warehouse manager

Be it an offline store or for an online fashion market, warehouse manager is a must-needed segment in every industry. Their job role is primarily to maintain the incoming and outgoing stocks along with assuring timely creation and management of products in the market. No company is successful with irregular maintenance of logistics and lack of inventory management.

Average Salary: 1 lakh to 2 lakh per year

Developer

Developers are mainly of 2 kinds, website developer and software developers. The two have their own importance as one builds the website while the other builds strong databases and applications. Each of them is mandatory for maintaining the functioning of the website.

Average Salary: 5 lakh to 8 lakh per year for website developers. 5 lakh to 11 lakh for software developer

Graphic designer

Designing plays the core of the fashion market and a graphic designer is the heart of it. He is the one behind an exclusive website with designs and patterns from the website to the products. An office tends to have the biggest team of designers for the major handles all across.

Average Salary: 3 lakh to 4 lakh per year

Business analyst

Business analyst is the one analyzing the nerves beating the company. It will monitor the e-commerce data as updated by the company. Further he would take back and transfer the data among all the managers for better understanding and functionality.

Average Salary: 4 lakh to 5 lakh per year

Participation of countless other segments like social media, delivery person, travel and tracking support etc. To play a role in making online fashion a success.

(The author is the Co-Founder and CEO, Beyoung.in)