World Animal Day- 5 cruelty-free brands making waves among the beauty enthusiasts

Cruelty-free' is an old term that has recently come into the spotlight. In 2019, veganism is no longer niche. Shoppers are now becoming more aware of how their purchasing or consumption choices can impact animals and the environment.

This trend is driving a shift towards natural, sustainable and cruelty-free products. While many brands are still at an emerging stage and it is good to see them upgrading and coming up with beauty products that are cruelty-free and organic. Here are 5 leading brands that are promoting cruelty free products:

Here are 5 leading brands that promote cruelty free products:

Super Smelly: India's first 100% toxin-free & natural personal care brand for GenZ, Super Smelly has a range of zany products – from deodorants to pocket perfumes, face washes to lip balms and highly-effective face packs – that are certified 100% Toxin-Free and Made Safe by SCA (Safe Cosmetics Australia). The products are free from harmful chemicals like sulphates, parabens, triclosans, PEGs or Silicones. Super Smelly makes the first and only certified safe spray deodorants in the country. With ingredients handpicked to pass the test of safety and efficacy, every Super Smelly product is manufactured without testing on animals. It is dermatologically tested for safety specifically for 7-19 years of age, something that no other brand has done before for this age group and that also makes it a category which has largely been ignored by all the existing brands until now

Lotus Herbals: Lotus Herbals is one of India's leading natural cosmetics company started in 1993 under Mr.KamalPassi. Best known for their sunscreens in the market, Lotus herbals offers makeup products that use herbal ingredients and are cruelty-free. This is one of the brands that has a complete range of makeup products which includes foundations, compacts, blush, lipsticks, eyeliners, kajals, eyeshadows, sindoor, nail enamels and makeup removers.

Bio Organics & Natural (BON): With an aim to provide an alternative to chemical makeup, BON introduced an eye-shadow made of interesting ingredients such as Activated Charcoal of Bamboo, Cocoa Powder and Shea butter all of which are Certified Organic. It is multi-purpose product which can be used not only as an eye-shadow but also as brow filler and eyeliner. These are 100% natural and handmade. It is available in two shades Earthy which is beautiful brown and Midnight which is jet black.

Blue Heaven CosmeticsThis is one of the most affordable cruelty free brands of India. Their products are super cheap that can be a possession of every college goers and beginners. Not to mention, they have a huge range of products from sindhoor to foundations to nail paints.

Skinella: A skincare brand in the retail from the house ofCosmicNutracos, Skinella was launched in July 2017 with a product portfolio of 19 skincare products all made with the power of superfoods and no harsh chemicals. The product range includes face wash. face mask, scrub, lip balm, etc. Every product goes through stability and compatibility for 6 months and they are also tested under extremely high temperatures.Skinella products are PETA certified for cruelty-free and vegan.