Fashion Influencer Santino LoConte is challenging traditional retail with REIGN

Few people are born with an innate fashion sense. They possess the ability to become global trendsetters. Santino LoConte is a fashion influencer who needs no introduction in the New York retail scene. Having mastered the skills of product selection and customer service from humble beginnings in his grandfather's shoe store in the West Village, LoConte's involvement in fashion is the continuation of a legacy. From a young age, the fashion enthusiast aimed at creating a globally recognized fashion destination.

To achieve this goal, Santino put his efforts into incorporation and promotion of Reign, a limited liability company and brand changing the way men engage with cutting-edge fashion. Today approaching the second anniversary of the physical premise, LoConte has far extended projections in terms of influencing the fashion sector. Using a tech-approach, Santino and Reign move a curated selection of luxury brands that are more downtown-cool than uptown-chic into the eager hands of the New Yorkers and surrounding areas market.

One of the keys to LoConte's success with Reign has been attracting and maintaining long-term partnerships with stakeholders. Thinking outside the box, Reign's joint venture with Samsung in 2017 led to the development of a novel retail concept for its physical retail location at 807 Washington Street in New York City. Located in the heart of the city's meatpacking district, the collaboration with the Korean giant enabled LoConte to offer a state-of-the-art integrated sound and visual technology shopping system.

Trust and years of networking with the leading players including Adidas, Acne Studios, Alexander McQueen, Greg Lauren, Puma, Stone Island, Undercover, and Vans, LoConte has achieved his goal of operating a leading fashion destination and brand.

With a tech-led strategy, industry contacts, and a consumer-focused outlook, Reign continues to revolutionalize men's retail.