February 27: Right To Protein Health- India's First Protein Day educate India about protein health benefits

Right to Protein, A National Public Health Campaign has launched India's first' Protein Day' on February 27th to attract public attention, to raise awareness and educate India about protein's health benefits. Globally, many countries recognize February 27 as the Protein Day and India will join that movement as well from this year.

A nationally celebrated Protein Day will encourage Indian citizens at large to learn more about the various types of available plant and animal protein sources and their importance for better nutrition and health in daily meals.

While India continues to make progress in the health sector, it is important for us to identify that one transformation trigger that can set us on a path of long-term behavioral change towards improved health, "said Dr. Jagmeet Madan, Eminent Nutrition Expert, Professor, Principal, Vithaldas Thackersey College of Home Science (Autonomous) SNDTWU, Mumbai and National President, Indian Dietetic Association.We need a vibrant ecosystem of citizens who are nutritionally aware and a first step towards starting an Indian Protein Day which should set us on the right path of protein sufficiency," she added.

"We are pleased to be part of India's first Protein Day, an initiative aimed at raising awareness in India about protein and eating right. With this, we want to help create opportunities to champion protein adequacy integration into national and local policies, programs, and projects. The idea is to encourage urban and rural Indians to pay more attention to the adequate consumption

The initiative Right To Protein has produced a number of resources for people to become more protein conscious. By logging in to www.righttoprotein.com, you can easily access the Protein-O-Meter tool which calculates your daily protein requirement on the basis of basic individual information such as body profile, lifestyle type and meals consumed at different times during the day. Apart from information on one's possible protein gap, the platform also provides information on protein-rich foods through the Protein Index guide, healthy habits, tips and busting myths about protein on Right to

The Right To Protein initiative aims to create a vibrant community of like-minded people who will not only raise awareness among themselves about the value of protein in an Indian diet, but will also further the country's public health agenda in line with initiatives by the Government of India such as Poshan Abhiyaan and Fit India movement. The larger goal is to champion the cause of protein sufficiency and help India be more protein aware for better nutrition and improved public health.

Blogs on Protein

About the initiative' Right to Protein': Right To Protein is India's first communications and consumer advocacy initiative supported by several like-minded Indians, individuals, academics, professionals and institutions, and is also supported globally. The initiative is open in its initial phase to all the Indians who wish to join and/or contribute to the campaign in any capacity including providing knowledge, technical support or as promotion partners.

Further, this initiative will develop an ecosystem of professionals to drive protein awareness and debunk myths and misconceptions about protein as a critical macro-nutrient for human health. The ecosystem will also aim to improve quality and consistency of different types proteins consumed in India and thereby lead to greater protein consumption by livestock, poultry and pisciculture/aquaculture (fish, shrimp farming).