The 8th Edition of Miss Diva 2020 is back with New Season announced its partnership with LIVA – Natural Fluid Fashion.

The winner of LIVA Miss Diva 2020 will represent India at the esteemed global platform Miss Universe 2020 and LIVA Miss Diva Supranational 2020 will represent the country at the Miss Supranational 2020.

Miss Diva 2020 announced the launch of its 8th edition and association of LIVA, the fashion ingredient brand as Title Sponsor over a press conference graced by Miss Universe 2000 Lara Dutta and the reigning Miss Diva Universe, Vartika Singh.

Miss Diva 2019 is one of the most popular and prestigious contests. It features contestants with beauty with brains. The upcoming edition of the Miss Diva is going to be better and many you talented girls are looking forward to participating in the beauty contest. Miss Diva is a part of Femina Miss India pageant.

LIVA Miss Diva 2020, the coveted beauty pageant, pursued by several young women in the country will once again witness young aspirants from across the nation competing for the coveted title. Collaborating in this incredible journey of bringing forth Indian beauty and talent at the global beauty platform, LIVA Miss Diva 2020, will continue its tradition to find that one girl who will revolutionize the definition of Beautiful, Confident, Dynamic, Vivacious with an aim to extend whole-hearted support to the new generation women who have the potential to lead and represent the country in the future.

The winner of LIVA Miss Diva 2020 will represent India at the esteemed global platform Miss Universe 2020 and LIVA Miss Diva Supranational 2020 will represent the country at the Miss Supranational 2020. Apart from fame and glory, the winner also stands a chance to take home prizes in cash and kind, running up to 10 lacs.

Associating with a beauty pageant for the first time as a Title Sponsor is LIVA, the fashion ingredient brand. LIVA has redefined fashion with its fluid fabrics to create garments synonymous with comfort and freedom. LIVA's brand ethos, #LiveYourFlow, encourages women to be spontaneous, confident, unhindered and free as they live in the moment.

LIVA's flawless drapes and breathable fabric, give every rising Diva a chance to glide, breathe and flow as they conquer the stage. Made with 100% natural fabrics, LIVA's lightweight feel is perfect for aspiring Divas to chase success, unrestricted. It resonates with every nascent Diva, making this partnership a seamless fit.

Actor and renowned anchor Jitin Gulati with Miss Universe 2000 Lara Dutta.

Once again, Miss Universe 2000 Lara Dutta has united with the pageant as a mentor to find that one girl who will epitomize intelligence, compassion, exuberance and charisma. Commencing on 16th November 2019, the auditions will unfold in eleven cities - Lucknow, Kolkata, Indore, Hyderabad, Pune, Ahmedabad, Bangalore, Chandigarh, Jaipur, Delhi and Mumbai - where aspirant divas from across the country can come to transform their dreams to reality.

The chosen ones from these cities will arrive at Mumbai for the final auditions trailed by a 4 city preliminary media tours in Jaipur, Bangalore, Delhi and Bombay complimented by various sub-contests which shall culminate into thematic evenings.

Lara Dutta, in conjunction with an illustrious set of panellists and judges, will cherry-pick the contestants and judge them on various parameters. Through the course of the pageant, each finalist will undergo extensive training & grooming to hone them for the Grand Finale where the next LIVA Miss Diva 2020 will be crowned in the month of February.

Vartika Singh

The official press conference of LIVA Miss Diva 2020 was held amidst the media & bloggers fraternity on 11th November at the Sofitel Mumbai BKC - the only French luxury destination in the heart of the city - that played the perfect host as venue partner.

The evening witnessed a mesmerizing showcase of dynamic Miss Divas who have made their mark in the history of beauty pageants. They were joined by Vartika Singh, reigning Miss Diva Universe. Each of them donned ensembles created by Schulen Fernandes for Wendell Rodricks curated from LIVA fabric.

Besides, Zarir Warden from Mumbai-based band ONEmpire kept the audience engaged with his performance. The evening was hosted by actor and renowned anchor Jitin Gulati.

Face of the campaign and Miss Diva Universe 2019, Vartika Singh, also shared her emotions about the pageant that proved life-changing for her, "My crowning moment was extremely emotional, and I feel overwhelmed to think of passing it on to the next Miss Diva Universe. However, I'm also excited about witnessing the entire course of choosing the face of the country, this time from a different outlook and I wish all the luck to the girls aspiring to be LIVA Miss Diva 2020. I'd only like them to know that it's going to be a worthwhile phase regardless of victory or defeat."

Speaking on the occasion, Mentor Lara Dutta, said "It is thrilling to be back with the all-new season of LIVA Miss Diva 2020. Each year the pageant sees some fabulous talent from the country and the journey of finding the most deserving Indian face worthy of representing India on a global level is exceptional. Like each year, I'm looking forward to meeting these striking young women who are unbelievably driven towards achieving their goals. Here's hoping they find success."

Expressing his thoughts about Miss Diva, Rohit Gopakumar, COO, Miss India Organization said, "We are extremely excited and gratified to have launched the 8 th edition of Miss Diva. It is going to be a journey of hard work and perseverance filled with countless worthwhile moments for the contestants. We hope it will be one that brings us back the sweet taste of triumph. This season, we are also proud to announce our collaboration with LIVA whose natural fluid fashion creations are unique, graceful and high spirited. The brand is a true personification of a Miss Diva."

Rajeev Gopal – Chief Global Sales & Marketing Officer, Birla Cellulose added "We are very excited to join hands with Miss Diva this year. As a brand we encourage women to be uninhibited, self- assured and unrestrained through the fluidity of our fabric. We believe that Miss Diva, like LIVA, celebrates the women of today who radiate confidence, spontaneity and poise. To be able to give these incredible women such a platform is an honour in itself and we look forward to embarking on this journey with them."

The two-part reality series of LIVA Miss Diva 2020 will be aired on MTV – India's No.1 youth brand.