The Journey of MakeO Toothsi: Innovation, Expertise, and Smiles

The Story Behind Toothsi’s Foundation

MakeO, originally launched as the aligner brand Toothsi, was founded in 2018 by orthodontists Dr. Arpi Mehta, Dr. Pravin Shetty, Dr. Manjul Jain, and Dr. Anirudh Kale in Mumbai. Over time, MakeO integrated its flagship brand, MakeO Toothsi, to strengthen its mission of providing advanced smile correction solutions.

MakeO Toothsi was created with a clear goal: to make smile correction simple and accessible for millions of Indians. The idea started in Mumbai, driven by the fact that many young adults avoided braces because of their appearance. With over 600 million Indians needing smile correction and only 10% getting it, the founders saw an opportunity to change the game with invisible aligners. MakeO Toothsi was introduced to fill this gap, offering a convenient and effective way to transform smiles.2

In this blog, we’ll explore MakeO Toothsi’s expertise, its journey so far, the impact it has created, and its vision for the future.

About Toothsi

MakeO Toothsi is revolutionising the way people transform their smiles with India's leading at-home smile makeover service. Using advanced Clear Aligner technology, they provide a simple, affordable, and effective solution for teeth straightening, all from the comfort of your home.2

Toothsi’s tech-driven platform combines the expertise of experienced orthodontists with cutting-edge innovation, ensuring that every smile transformation is clinically guided and safe. Their aligners are US FDA-approved and ISO 13485 certified, with a guarantee to meet the highest standards of quality and safety, catering to adults, teens, and kids.3,4

At MakeO Toothsi, the goal is to make professional, clinical-grade smile makeovers accessible to everyone, helping individuals achieve their best smile with convenience and confidence.5

Toothsi Highlights

Let us explore what makes MakeO Toothsi a leader in smile transformations: expert care, affordable pricing, innovation, and a customer-first approach, delivering effective and personalised orthodontic solutions.

Expertise Backed by Professionals:

MakeO Toothsi offers expert care through a network of 600+ dental professionals, including 100+ orthodontists and in-house dentists, who provide personalised smile plans. These specialists operate across 25 flagship centres and 400 partner dental clinics, ensuring access to high-quality orthodontic care. With a presence in 17+ cities in India and 2 cities in the UAE, MakeO Toothsi brings professional treatment to a wide audience. Backed by over 10 years of experience, the team delivers precise and effective solutions, ensuring every smile transformation is tailored to meet individual needs.2,4

Affordable Treatment with Quality Care:

MakeO Toothsi offers affordable aligners in India without compromising on quality. While aligner costs in India range from ₹80,000 to ₹1,20,000, Toothsi ensures a competitive price starting at ₹69,999. This includes GST, the aligner kit, and expert support from experienced orthodontists. With EMI options starting at ₹3,282/month, it makes payment easier for everyone. The aligners are US FDA-approved, ensuring the highest safety and quality standards. Additionally, no-cost EMI options and discounts on select cards make professional orthodontic care accessible, combining affordability with world-class treatment.4,6

Innovation in Toothsi’s Business Model:

MakeO Toothsi’s vertically integrated business model combines expert orthodontic care with advanced technology, ensuring a seamless experience from start to finish.3,4 The company utilises India’s largest in-house 3D printing facility and an ISO:13485 certified lab to create precise, custom aligners tailored to individual needs. By incorporating punching, thermoforming, and robotic systems, it guarantees high-quality aligners with quicker production times and greater consistency. The innovative home-service model eliminates the need for frequent clinic visits, offering 3D scanning and consultations directly at the customer’s doorstep. This integration ensures convenience, discreet treatment, and a high-quality, seamless experience.4

Customer-Centric Focus:

Make O Toothsi prioritises a seamless and personalised experience for every customer. Through the Toothsi app, virtual monitoring and easy check-ins allow treatment progress to be tracked remotely. For those preferring in-person assistance, the nearest Experience Centres offer the support of experienced orthodontists. This combination of virtual and in-person care ensures that customers receive consistent, tailored support throughout their treatment journey, making the process smooth, convenient, and stress-free.4

Impact and Future Vision

MakeO Toothsi has designed over 2,50,000 smiles and transformed more than 90,000, with a presence in 17+ cities across India and 5 cities in the GCC. With 22+ Experience Centres and a network of 600+ dental professionals, the brand continues to expand. Looking ahead, MakeO Toothsi plans to enhance its technology infrastructure, improving both backend and frontend processes. This focus on innovation will create a smoother, more efficient experience for customers while strengthening the team to deliver excellent client experiences. The goal is to further grow the brand's presence and make smile transformations more accessible.2,7

Call to Action

Ready to begin your smile transformation journey with aligners in India? MakeO Toothsi is here to bring expert care to your doorstep! Visit https://makeo.app/toothsi today to book a free dental scan and begin your journey to a perfect smile.