Live
- Three persons admitted to hospital for diarrhea treatment
- First Star Outside Milky Way Captured: WOH G64 is 2,000 Times Larger Than the Sun
- Sikkim govt to constitute state Niti Ayog: CM Tamang
- CBI books Rajasthan narcotics inspector for Rs 3 lakh bribe
- Rajasthan bypolls: A tough contest between BJP and Congress
- Albania joins SEPA, paving way for EU integration
- Japanese government approves 250-billion USD economic package to ease price pain
- Six pharma companies to set up their units in Telangana
- The Unstable Events of a 17-Wicket Day in Perth: India vs Australia
- Dutch FM's Israel trip cancelled after Netanyahu's arrest warrant
Telangana Express set to don Singareni colours
This initiative of offering trains to government departments and PSUs for advertising on exterior of coaches is the first of its kind over the South Central Railway zone and only the third on Indian Railways.
Hyderabad: Very soon, the Hyderabad-New Delhi-Hyderabad Telangana Express, the iconic train that connects the State and the national capital, will see itself getting wrapped with the colours of Singareni Collieries Company Limited (SCCL), the government owned coal producing giant of India and also a premier freight customer of the Railways.
In a land mark tie-up borne as an offshoot of the Railway Board's innovative scheme to offer the exteriors of select passenger carrying trains to government departments/public sector undertakings for advertisement, the Secunderabad division of SCR has successfully negotiated a tie-up with SCCL, based on which the coal company has picked up one rake of Train No. 12723/12724 comprising 21 coaches for advertising through Vinyl Wrapping. It paid a licence fee of Rs 50 lakh for an year to SCR.
This initiative of offering trains to government departments and PSUs for advertising on exterior of coaches is the first of its kind over the South Central Railway zone and only the third on Indian Railways.
This innovative and potentially limitless advertising avenue of vinyl wrapping on trains lays stress on aesthetics of the trains, so that the basic visibility is not compromised. The vinyl wrapping shall be from the window level to the bottom of the coach.
The revenue generation potential of the innovative advertising model does not also compromise on various concerns such as environment, safety, security, sanitation, fire safety etc., as prescribed under the Railway rules.
