Aha OTT Launches Writers Talent Hunt to Empower New Voices in Telugu Cinema

Hyderabad: Aha OTT, the prominent regional streaming platform, has launched an exciting new initiative to discover fresh writing talent, a move set to further shake up the Telugu entertainment industry. In collaboration with the creative forces at Mass Movie Makers and Amrutha Productions, the OTT platform has unveiled a Writers Talent Hunt aimed at uncovering innovative voices across genres such as comedy, thriller, romance, action, drama, and horror.

The initiative marks the latest chapter in a series of successful partnerships between aha, Mass Movie Makers, and Amrutha Productions, a team known for creating hits like the 100-crore film Baby and the National Award-winning Color Photo. Together, the trio is looking to elevate the quality and diversity of storytelling, tapping into fresh perspectives that can bring new narratives to life on both digital and theatrical platforms.

“This Talent Hunt is more than just an opportunity to find the next big name in writing,” says Vaasudev Koppineni, Content Head at aha OTT. “It’s about discovering unique voices and stories that can push boundaries and captivate audiences in unexpected ways. We’ve always been committed to bringing fresh talent into the fold, and this is a natural extension of that mission.”

Koppineni also highlighted how aha OTT has played a key role in launching several successful careers in recent years, as part of the platform’s broader strategy to discover and nurture original voices in regional content. “Our writers have gone from local recognition to pan-Indian acclaim, and we want to continue that trend. This Talent Hunt is about connecting great writers with the platform and industry they deserve.”

The collaboration with producer SKN of Mass Movie Makers and director Sai Rajesh of Amrutha Productions underscores the talent hunt’s commitment to both creative freedom and professional development. For SKN, the initiative is personal. “Writers are often the unsung heroes in the industry,” he said. “They don't always get the recognition, support, or compensation they deserve. Through this collaboration, we want to create a platform that acknowledges their importance and provides them the opportunity to shine."

He further elaborated on how the Talent Hunt was inspired by conversations with writers-turned-directors who voiced concerns about the lack of visibility for new storytellers in Telugu cinema. “We’re creating something special here — a space for fresh, passionate writers to bring their stories to life. With aha OTT as a partner, we believe the platform will offer them the perfect opportunity to showcase their work.”

The initiative not only promises exposure for emerging writers but also offers mentorship from seasoned professionals. Selected participants will have the chance to collaborate with industry veterans from Mass Movie Makers and Amrutha Productions, honing their craft while gaining real-world experience in the film and digital entertainment sectors. This collaborative environment is designed to help young writers refine their ideas, while also contributing to upcoming projects that will be seen by millions.

"We believe writers are the heartbeat of every great story," said SKN. "By creating this platform, we’re aiming to uncover the next generation of storytellers who will shape the future of digital entertainment."

The Writers Talent Hunt is open to writers of all experience levels, from beginners to established talents looking for a breakthrough. Submissions can be made across several genres, with each piece evaluated based on its creativity, originality, and potential for success in the growing OTT space.

Interested writers can find full details on how to submit their work on the aha OTT website and official social media channels. With the growing demand for high-quality, diverse content in the digital space, this Talent Hunt is a golden opportunity for writers looking to make a mark in Telugu cinema.

“We’re thrilled to see what the future holds,” Koppineni added. “The next wave of content creators is already here, and we’re excited to support them every step of the way. This is just the beginning of what will be a series of initiatives to uncover hidden gems in storytelling.”

This move by aha OTT, in collaboration with Mass Movie Makers and Amrutha Productions, underscores the growing importance of original, diverse voices in regional content creation, making it clear that the future of digital storytelling will be shaped by the writers of today.