During 1990’s Alberto Beto Perez, Colombian dancer and choreographer created Zumba. He incorporated both dance as well as aerobic elements. The above fitness program choreography incorporates salsa, soca, samba, hip-hop, martial arts, mambo and few of the bollywood as well as belly dance moves. Even lunges and Squats are included. Zumba fitness, company sells Zumba products and videos, but it does not charge licensing fees for gyms or fitness centers.