Pakistani Vocalist Taher Shah's New Song On Youtube Goes Viral

Taher Shah creates a buzz. This Pakistani vocalist is acing it on Youtube with his song Angel and which video reached more than a million views in less than three days. But it is not the beauty of his voice that makes it so successful.

Ever since his second song was released, his limitless imagination is much appreciated by the social networks. Either wearing an aubergine colored or turquoise dress, striding along a meadow, hair in the wind, a tiara on his head. Before being soon met by a bride and then a child, dressed in the same fashion.

One of the top commentors on the video for the song joked, "That awkward moment when you think you are an angel, but in reality u r a brinjal," using a common South Asian term for eggplant.

With anything this weird, it is probably good to hold on to a bit of skepticism. But in interviews, and in a blog post on the "ideology" behind "Angel," Shah comes off as a genuine believer in his power to inspire humankind's better side.

The sudden star looks as if he could be Pavarotti's pudgy nephew, though with lovelier locks of curly hair and without the sonorous voice. His orchestra is made up of synthetic flutes, saxophones and percussion -- as if straight from Kenny G's vault. The songs are tormentingly easy to get stuck in your head. So much so that many on Twitter -- especially in neighboring India -- have alluded to their weaponization:

For his part, Shah explained in a TV interview in Pakistan that the message behind his music is one of great optimism. "Please, please, please be entertained," he said in English, before switching to a mix of English and Urdu. "Be positive and feel the good things in your heart. When you feel good, then definitely you will be able to portray yourself better."

The world needs that message, and by extension, these songs. Here's hoping someone does a dance remix.