Hero Electric NYX’s exclusive launch on Paytm

Hero Electric has announced an exclusive online launch of its latest Hero Electric NYX. After a successful partnership between the two brands, Hero Electric has chosen Paytm as the ideal platform to reach out to a pan-India customer base.

This is going to be the first time that an e-bike company has chosen an online platform to launch their product, a further testimony to Hero Electric’s innovative marketing approach.

The launch of NYX will be concurrent with World Environment Day on June 5. The idea is to enable more Indians to become environmentally conscious and choose eco-friendly modes of transport easily through Paytm. The product will be launched in 15 cities across the nation and will be followed by availability of e-bikes across all the local dealerships of Hero Electric.

Talking about the launch, Sohinder Gill, CEO Hero Electric said, “Hero is registering a significant rise in demandforitse-bikes. Amid growing awareness aboutsustainability, we have decided to launch the Hero Electric NYX on World Environment Day to underline the importance of eco-friendly modes of transport. We are eyeing a target of 1,000 units within the first two weeks of launch.”

Hero Electric NYX boasts a suave design with stylish looks, great functionality and has an on-road price starting at Rs 29,990. This makes it, an extremely value-for-money deal. The bargain is further sweetened with a free One-Year Roadside Assistance plan. NYX is available in premium colour variants of White and Grey.