French brand Marie Claire forays into India

French fashion brand Marie Claire is foraying into the Indian market, and will soon launch a prêt collection aimed at the 20 to 40 years old women. Marie Claire has come exploring the Indian markets with a tie-up for ready-to-wear clothing with Indian manufacturing and marketing giant Epic Brands Pvt Ltd.

The line's launch will take place on June 22. Marie Claire and its Indian partner have big plans for the country's market with its offerings which are suited for smart and stylish won. "The products that you are about to discover will give you a taste of the new brand platform to be fully revealed in the fall season. It has been designed to inspire the women in you, now," Stephanie Ertzbischoff, Brand Licensing Director, Marie Claire, said in a statement.

Its prêt line will showcase "the vivacious ensemble exclusively created by Marie Claire design team for India". "Indian Women are smart and full of life which matches the brand’s identity and thus, we see Marie Claire has a great opportunity to grow in India. "We look forward to achieve a good market share in India and achieve the revenue of in excess of Rs 3 billion in next five years," Ertzbischoff added.

Marie Claire will cater to the ready-to-wear women category initially which would include short shirts, tops, skirts, trousers, crop tops, tube tanks, tunic, jumpsuits and maxi dresses etc. The price point would start from Rs 999 to Rs 9,999. Amiteshwar Grover, Director, Epic Brands Pvt Ltd, said: "By 2020, we see Marie Claire as top three choices among female consumers when they are looking for classy French styling, great quality and perfect fit.”

The brand will start to operate with an exclusive brand outlet and multi-brand outlet from 2017 onwards and will initially start with tie-ups with only reputed online fashion stores to market their products. By 2020, plans include 20 exclusive stores and 200 multi brand outlets for Marie Claire in India.