Caladryl, the anti-allergy solution

Caladryl is one in the anti-allergy and anti-itch topical application segment. It is India’s most prescribed (as per IMS 2015) anti-allergy and anti-irritation skin lotion by doctors. The product has a cooling sensation on application and is effective against skin allergies as well as prickly heat, insect bites, sunburns, diaper rashes and minor skin irritations.

Skin allergy is a prevalent condition, however the cause or the solution is little known. It can be caused by harmless substances like everyday clothing materials (mainly woolen or nylon clothes), certain food types, perfumes, artificial jewelry, soaps, laundry detergents, creams, oils, fabric softeners, shampoos or even excessive exposure to sunrays. One could also have an allergic reaction to something in the air that settles on the skin, like plant pollen, chemical sprays and powders, or cigarette smoke.

For a consumer, the best treatment is prevention. However, when contact with trigger cannot be avoided, usually skin rash and the itching can be eased with the right medication. A topical solution such as Caladryl is a safer choice as compared to steroid based medication or anti-allergy tablets.