Win a chance to attend Kabali’s success party

A new #BeTheFire contest has been launched by the Emami ltd’s fairness cream for men, Fair and Handsome, where 50 winners would get an exclusive chance to attend Rajinikanth-starrer ‘Kabali’s’ success party.

Consumers need to buy Fair and Handsome pack, click a selfie with it and post it on their own facebook page or twitter handle with the caption as #BeTheFire to take part in the contest.

The company that is now associated with the film Kabali positioned its product with the theme ‘Created for the men of fire’ as per the don’s (Rajinikanth) character that had been equated with fire in the movie.

Speaking on the association, Director of Emami ltd Mohan Goenka said, “The men’s fairness cream is targeted towards young men, who are in the process of transition both personally and professionally and are ready to step out and face the world boldly like fire.

This is akin to Rajinikanth, the biggest superstar, who moves with uber toughness and confidence in the film Kabali. Through this association we aspire to capture the cultural relevance of the southern markets to reinforce and strengthen the brand’s strong foundation in the region.”