Five years of Ford Assured

Till about a decade ago, in the absence of organised players and e-commerce, the immediate circle of trust for used cars was family and friends. But, not anymore. Completing half a decade in India, Ford Assured with more than 185 outlets, has changed the course and been providing customers complete peace of mind to buy and sell pre-owned cars.

A statement released to the media from the company, said, “Since its launch in India, Ford Assured has guaranteed transparency, quality, choice, pricing as well as company warranty. This customer-focused approach has helped the venture achieve three-digit growth year on year.”

“To deliver the promise of quality with each car, 169 quality checkpoints by certified engineers ensure a happy drive and a satisfied customer. Moreover, to create a transparent experience for the consumer, a thorough checking of the car history and finance is done to prevent any possible fraud,” it said.

Ford Assured follows a transparent mode to calculate the value of cars, by taking into consideration values of accessories and insurance. “All Ford Assured cars are refurbished in state-of-the-art workshops of Ford Assured dealers and offered with flexible warranty options of 20,000kms/1 year on Ford cars as well as select non-Ford vehicles. The venture also offers two free services by trained technicians for complete peace of mind,” said the statement.

As part of the celebrations, Ford Assured announced its business expansion plan. “The next phase of open market distribution of Ford Genuine parts is planned in Bengal, Rajasthan, Gujarat, Uttar Pradesh and Punjab, which makes servicing a Ford outside its dealership network easy,” said the statement.