A merger of fashion and technology 

A merger of fashion and technology 
Highlights

Fossil Group announced the launch of American wearables brand, ‘Misfit’ in India with the ‘Shine 2’ and ‘Ray’ fitness and sleep monitor.

Fossil Group announced the launch of American wearables brand, ‘Misfit’ in India with the ‘Shine 2’ and ‘Ray’ fitness and sleep monitor. "Always on"; the Shine 2 and Ray are truly 24/7 devices that require no charging (the user-replaceable batteries last up to six months) and are water resistant to 50 metres, which allows users to wear it at all times even when swimming or in the shower. The devices provide inactivity nudges, text and call notifications, and a silent alarm.

Only 12mm in diameter and 38mm long, Ray’s sleek form factor and clean lines make it uniquely wearable. Its minimalist form conceals powerful engineering. Speaking on the launch, Vasant Nangia, MD Fossil India Pvt. Ltd. said, “We are thrilled to enter the Indian wearables market with the functional and aesthetic Misfit Shine 2 and Ray. India is a promising and emerging market for wearables and with the launch on Amazon we aim to reach out to a larger audience.”

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