STK plans to enter the Indian smartphone market

After seeing a positive growth and achieving great success in the mobile phone accessories market in India,STK, the London born brand now announces its plans to enter the evolving Indian handset market this month. STK aims to bring intense action on ‘user experience’ with exceptional design and build with the support of a unique software and services ecosystem with a friendly user interface platform, as it seeks to establish the stronger foothold in the Indian Markets.

STK’s success has stemed from its belief that everyone should have the option of owning a smartphone that is not just exceptional to use but also affordable. With the mission to bring the impressive Mobile experience to customers at affordable prices, the company plans to ‘redefine luxury’ in the Mobile Market in India, with the diverse portfolio of more than 10 Mobile phones across categories by December 2016.

The brand plans on initially launching a hand full of devices including the flagship HERO X, a super-premium offering with a reasonable pricing. The handsets shall flaunt exceptional design, build quality and will feature a patented inbuilt software application known as STK Care. STK Care is a private smartphone doctor that is inbuilt into every STK smart phone.

This app will always run silently in the background and keep the customer aware of the threats the phone is facing and suggest automatic fixes. Be it internal threats like malware, excess consumption of battery by some apps, unauthorized GPS usage and so on. It can also indicate external threats if the phone is exposed to severe heat.

Elaborating the plans on the Indian Markets, Henri Salameh, Global Head and Executive Director of STK says, “After covering Latin America, Middle East, Africa and UK we are proud to present STK Mobiles in India. With STK Mobiles we shall not only bring the exhilarating devices but also an impressive user interface and ecosystem which has been globally making news.

Our flagship products shall be one of the most unique offerings making us the new face of affordable Luxury in India. There's a lot of patented technology we're building for India, which will cater to the local market, focused on enhancing the user experience and giving more.” Further, the company also has plans to set up a manufacturing plant as well as R&D centres in the country as a part of its long term vision. The Brand is in advanced discussions with various state governments to set up Manufacturing and R&D centres in India.

STK Mobiles is currently available in 20 countries, and has sold over 3 million units in a short space of time. STK has pegged its global fortunes on India where it will sell smartphones in Rs 2,999 to sub- Rs 9,999 range under the STK Mobiles brand. It wants to be among the top three online selling brands in India in this segment within two to three years.