Bridgestone launches FR500 and destination LE02 tyre models

Bridgestone India Pvt. Ltd., subsidiary of rubber company Bridgestone Corporation, announced the foray of America’s tyre brand Firestone in India. The brand will launch Firestone FR500targeted at the passenger car segment and Firestone Destinatio LE02 for the SUV car segment.

Firestone founded in 1900 in the United States of America by Harvey Firestone, is a brand that has delivered quality and dependability for over 100 years, which is reflected in the brand’s tagline ‘Always Dependable’. It is this heritage and legacy combined with years of experience and research that has helped Firestone become a leading global tyre brand.

In India, Firestone will focus on the passenger car and SUV segments in the initial phase. The brand’s offerings in India will be keeping in with the needs of the Indian consumers and will be manufactured at the company’s manufacturing plants in Chakan, Pune and Kheda, Indore.

Speaking at the launch, Kazuhiko Mimura, Managing Director, Bridgestone India Pvt. Ltd. said, “We are extremely delighted and excited to announce the launch of Firestone in India. Over the last few years India has emerged as a global economic powerhouse and also one of the fastest growing automotive markets in the world.

Firestone at the onset will focus on the passenger car and SUV car segments and subsequently expand the size range. We hope to garner our fair share of the market through a wide pan-India network of dealerships and superior quality and service.”