Instagram to make ads more interactive from October

Facebook-owned Instagram said it will roll out four new updates of which three are related to its call to action button and the fourth works with video link ads to make ads more visible and interactive. Now when you look at an Instagram ad for at least four seconds or tap on the name of the advertiser's profile, the call to action button will be highlighted.

Apart from appearing at the bottom of the advertiser's profile, now when you open the call to action button, it will also show up in the ad's comments which allows Instagrammers to engage with a business quicker without additional tapping or scrolling. "When we detect additional information from an ad like price, destination URL or app store rating, it will be automatically added to the call to action button," said Instagram in a blog post on Thursday.

For video link ads, when people unmute a video they will be taken to the destination URL while the video continues to play at the top of the screen. Now people can explore, browse and take action on a landing page while continuing to watch the video. People can also go to full screen or dismiss the video player if they prefer to browse the web page.