Engineered for Indian roads

Michelin launched the ‘Michelin X Guard’ radial truck tyre that is exclusively engineered for India. Targeted at the price-sensitive general goods carriers and medium and long haul transporters, Michelin X Guard is a longer-lasting, fuel efficient, lighter and more robust tyre.

Mohan Kumar, Commercial Director, Michelin India said: “The Indian market is rapidly evolving and to win in this exciting market place, it was important for us to adapt to the customer’s changing needs. Michelin X Guard is a paradigm shift from the Indian consumer’s view point.

This product is a true reflection of the ‘more for less for more' philosophy that combines the best of Michelin proprietary technologies to deliver a high quality product, but at an attractive market price.”

Michelin is initially deploying limited quantities of this new product in eight States over the coming year, before expanding it to the entire country. The X-Guard comes with technologically advanced features, such as latest material solutions and 3D printing technologies that have enabled Michelin to produce a tyre that is 18 per cent lighter, yet delivers on robustness.

The first variety is ‘Infinicoil Technology’. The technology, which is used in high-end Michelin truck tyres, has been adapted in the Indian context to fortify the tyre from inside, helping it become a robust but much lighter tyre.

The second one is called ‘Regenion Technology’. This patented technology enables the tyre to self-regenerate its tread, meaning new grooves appear as it wears out. This technology helps X Guard to deliver enhanced grip over the life of the tyre and boost its mileage significantly.

The Michelin X Guard is priced at Rs 18,500 (including tube, flap and taxes) and is available through the authorised dealer network in Telangana, Andhra Pradesh, Gujarat, Haryana, Karnataka, Maharashtra, Madhya Pradesh and West Bengal.