Tata Motors VR showrooms coming soon

Tata Motors VR showrooms coming soon
Highlights

Tata Motors has been creating great strides in the Indian auto market and now the automaker is all set to embrace the latest technology by introducing advanced Virtual Reality (VR) showrooms in major cities of India.

Tata Motors has been creating great strides in the Indian auto market and now the automaker is all set to embrace the latest technology by introducing advanced Virtual Reality (VR) showrooms in major cities of India.

The VR showrooms are expected to be launched in the second half of 2017. The aim of these showrooms will be to offer a 5D experience for customers where they will be able to see, feel, smell and even test drive the cars through virtual reality. These showrooms will have just 1 staff to receive customers and everything else will be self-operated.

Real estate is very expensive in cities like Mumbai and Delhi and these VR showrooms will tackle that issue also. Tata Motors is very confident that this will work out and customers will like this technology. Apart from this, the company is also looking to increase its sales and service reach to 1500 touchpoints from the current 540 by 2020.

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