82% of New Year resolutions fail within a week

82% of New Year resolutions fail within a week
Highlights

Findings by mobile health and fitness company HealthifyMe indicated that approximately 82 per cent of the people did not stick to their newyear fitness resolution in 2016 for more than a week on the app.

HealthifyMe is changing that with a 21-day #NewYearRevolution plan

Findings by mobile health and fitness company HealthifyMe indicated that approximately 82 per cent of the people did not stick to their newyear fitness resolution in 2016 for more than a week on the app. In fact, global trends suggest that only 8 per cent of the New Year Resolutions are ever achieved. Gyms and fitness centers across the country receive the most memberships in the first week of the year.

When the newyear buzz dies down, most people lose interest and motivation to continue with their fitness regime. To tackle this problem and to encourage people to stick to their fitness goals, HealthifyMe has launched a campaign called #NewYearRevolution which proposes saying no to short-lived resolutions and instead focuses on a long-term fitness revolution.

HealthifyMe has launched a slew of new social features involving various communities focussed on the most adopted newyear resolutions of weight loss, better fitness regimes and running goals. The app connects people in “whatsapp” like chat groups where users with common goals motivate each other and compete with each other on a leaderboard to win rewards.

HealthifyMe claims that early indicators are looking positive. “More than 34 per cent of users who took their resolutions on Jan 1 are still following their resolution strongly. This is nearly double of what we saw last year. Keeping the goal achievable in the form of a 21-day plan and enhancing social gamification seems to be doing the trick,” said Tushar Vashisht, Co-founder & CEO, HealthifyMe.

What else is in store this January? A unique incentivized pricing plan for consumers to start strong! “Resolutions last only if they are begun well. To help our consumers, we are offering 31 per cent discount this year train with a nutritionist/coach. This exclusive discount will go down each day by 1 per cent incentivizing consumers to buy early,” added Tushar.

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