Ford breaks stereotype of high cost of service

Ford India, perceived as the high maintenance auto brand is only a bygone chapter of history. Keeping the needs of its customers as utmost importance, it has incessantly been working towards breaking the myth around the cost of service on its wide range of product portfolio. And, to provide the first-hand experience of this transition Ford India organised a visit at its Technical Training Center in Manesar.

Embarking on the next phase of growth, Ford is focusing on creating a differentiated experience for its customers, rooted in trust, transparency, and attentiveness. Ford has introduced Service Price Promise via the service price and parts price calculator on its website to ensure total transparency.

The price promise allows thecustomer to know the cost of periodic maintenance or parts even before booking the service at a Ford dealership. Using the Cost Calculator, customers today carry aprint out of the web quoteand get treated to complete trust and transparency with their service experience at any Ford dealership.

Ford Service Price Promise joins a whole host of features and services launched by Ford to ensure customer convenience, accessibility and affordability. The ‘Sub Assembly Levels for Repairs’ enables a substantial saving in the overall ownership costs by breaking up an auto part into sub-components. Ford’s latest offering Figo Aspire offers unparalleled ownership experience with close to 850 parts available under sub-assembly.

Ford has worked with supplier base to attain increased levels of localisation on the products, thereby achieving competitive price points while maintaining high quality. Ford’s continued focus on Cost of Service was recognised in the Spare Parts Price Study by India leading automobile magazine, Autocar India. According to the independent survey of parts pricing, Ford has been rated among the most affordable against a formidable set of competitors.

Ford has been working on improving the overall value and cost of ownership to give peace of mind– right from buying a car to having fun while owning it. Ford’s presence in India includes Ford Credit India, which finances both dealer inventory and consumer purchases.

Ford Assuredwith more than 185 outlets, on the other hand,guarantees transparency, quality, choice, pricing as-well-as company warranty, thus ensuring total peace of mind. All Ford Assured cars are refurbished in state-of-the-art workshops of Ford Assured dealers and offered with flexible warranty options of 20,000 km / 1year on Ford cars as well as select non-Ford vehicles.

With 700,000 and growing car park, the retail distribution of Ford ‘genuine parts’ today ensure convenience, peace of mind and easy availability of Ford Genuine Parts - from multi-brand workshops to your trusted mechanic. Covering its car park across entire India, Ford has made its Genuine Parts available with the appointment of distributors in Delhi, Rajasthan, Punjab, Uttar Pradesh, Gujarat, Goa, Daman and Diu, Maharashtra, Karnataka, Kerala, Tamil Nadu, AP, Telangana, West Bengal, and Guwahati.

Ford has been setting exclusive technical training cornerin partnership with Industrial Training Institute (ITI) across the country to build pool of technicians for tomorrow, within the premises to train students on Ford technology as part of Motor Mechanic Vehicle (MMV) curriculum. In 2016, Ford has launched ASSET centers across 14 cities in India; one each in Kochi, Bangalore, Pune, Mumbai, Mohali, Chennai, Sonepat, Jaipur, Hyderabad, Kolkata Cuttack, Lucknow, Ahmedabad, and Bhopal.

With Industry first Vehicle Personaliation Centre customers have an option to make their Ford scars look ‘distinctly theirs.' Ford is the first automaker to bring customisation to the mass market. Such options are usually restricted to high-end luxury cars. The option is currently available on Ford EcoSport.

Ford has been paying great attention to it’s customer needs, which includes 24X7 Roadside Assistance or Customer Care, 24x7x365. Free pick up and drop service to ensure a hassle-free experience for customers. Also, industry best response time through dedicated Twitter handle @FordIndiaHelp and a 24-hour query resolution time ensure in being attentive to customer needs. Ford India currently oversees a network of 376 sales and service facilities in 209 cities across the country.