Parle Agro launches FrootiGoFizzy

Parle Agro, recently announced the launch of Frooti Fizz an extension of its flagship brand Frooti. With the objective of widening the already existing Fizz portfolio, the launch is supported by an integrated communication campaign #FrootiGoFizzy, exuberating its fun and playful characteristics.

The product and the campaign will connect to the young consumers who are looking for alternatives to synthetic drinks and are gravitating towards healthier options like fruit based drinks.

The campaign will also see focus on radio and cinema along with on-ground activationsbringing out the spirit of the super cool, playful and fresh feel of the brand in all possible ways.

Alia Bhatt’s, recently announced as the brand ambassador, palpable energy and bubbly persona in the campaign is a perfect representation of the young and trendy generation and will help amplify the playful quotient of Frooti Fizz.

Speaking on the launch of the campaign, Nadia Chauhan, Joint Managing Director and Chief Marketing Officer, Parle Agro said “The launch of Frooti Fizz is a step towards taking fruit plus fizz category to the next level. Since the product launch the consumers’ response towards Frooti Fizz has been extremely positive and encouraging.

We are confident that the power of both Frooti & Fizz in one brand, coupled with the very aggressive marketing strategy for #FrootiGoFizzy will be impactful for the brand growth and help us grow this category that we created to over Rs 4000 crores over the next few years.”