Selected Homme launches in Mumbai

Selected Homme the fashion-forward Scandinavian brand launched its standalone store at Palladium recently. The premium menswear brand was introduced to a power packed audience that consisted of eager consumers and media by Bollywood’s ever stylish father-son duo Anil Kapoor and Harshvardhan Kapoor.

The veteran actor and head of India’s most fashionable family that is synonymous for his unparalleled style game found the perfect companion in his young son as they inaugurated the newest edition of the premium fashion brand. Upon their arrival, actors Anil Kapoor and Harshvardhan Kapoor, stepped into the visually intriguing Selected Museum; a unique interpretation of the brands modern menswear options for the suave and confident man of today.

Amidst all the excitement exuded by all the fans, Anil Kapoor said, “It feels great to be associated with Selected Homme, the brand is a unique interpretation of the contemporary man. The fabrics used reflect rich taste and the attention to detail speaks volume about craftsmanship. The collection is a mix of subtle expressions through small details fused with international styles to service the needs of modern men.

I love the colour palette of the collection - blues, greys, whites, and ochre. This collection is a must-have for all the men who never want to go wrong with their style.” Bollywood’s newest fashion icon, Harshvardhan Kapoor on this association said, “Selected Homme is a brand for every man that desires a suave wardrobe. The collection complements every occasion – be it a dapper work-wear look or a laid-back ensemble to ease into summer evenings, the brand has got it all. The collection is dynamic and offers must-have wardrobe essentials for the modern man.”