Multi-brand car subscription platform live today

Revv, the Delhi-NCR based shared mobility platform, is launching SWITCH that goes live on May 19. The platform enables users to subscribe to a curated fleet of cars, by-the-month or by-the-year.

Revv claims that this is the first ever, multi-brand car subscription platform in Asia, and is essentially an attempt to re-imagine the 100-year old practice of car ownership.

Speaking at the launch, co-founders of Revv said, “Mainstream adoption of shared mobility will increasingly depend upon an ecosystem of services coming together, which collectively cater to the full set of needs of a person who wants to adopt a lifestyle based on shared mobility v/s traditional car ownership. While some use-cases have been increasingly well-served by cabs and hourly self-drive rentals, there is a clear gap in services tailored towards longer term mobility.”

“For users with fast-changing lifestyles, or for users with tactical requirements (say, for a few months), buying or leasing a car is impractical, because of the long-term commitments and hassles involved in purchase, maintenance and resale. ‘Switch’ aims to change that and fill this gap. It makes accessing a car much more convenient and hassle-free, through what is essentially a ‘no commitments’ relationship,” they said.

“Sharing a subscription is more practical than sharing one’s own car, and we see strong potential in that. For the Phase 2 of this, we will develop an app to help a user share his car with friends/neighbours when not in use, to substantially reduce his monthly expenses. The app will enable easier discovery of potential sharing partners and a smoother sharing experience.”

“The fleet will include a wide range of models, including MUVs, SUVs, cross-overs, sedans and hatchbacks,” said the founders. Switch being a bold and creative platform, can have significant implications for both consumers and car-makers.

For consumers, owning a car could become a matter of ordering it over an app, minus the hassles of maintaining it, and with lesser fixed expenses. For car-makers, this can be an entirely new source of volumes and revenue, because it fills a gap that was not being addressed by traditional car ownership.