Sony to launch new toy

Japanese electronics giant Sony is all set to launch a new toy in the next few months. The company unveiled the remotely controlled Toio cube at the opening of the ongoing International Tokyo Toy Show.

Toio will hit the markets on December 1, priced at around 20,000 yen ($180), and will mark the company's re-entry in the toy industry after a gap of almost 13 years, although its subsidiary Sony Interactive Entertainment has been selling the PlayStation gaming console for a long time.

The company currently has no plans to launch the toy worldwide, a Sony spokesperson confirmed. The new toy is made of two motorised cubes, smaller than a matchbox, paired with ring-shaped remotes.

The movement sensors in the hands of the users will allow them to control the direction of the cubes at the twist of their wrist.

Children will be able to customize the cubes, for example by attaching their own paper cutout creations, and race or battle each other remotely.