Hyundai Motor partners with FIFA U17

Hyundai Motor India Ltd. (HMIL), today announced as an exclusive right to provide transportation of FIFA officials through premium Hyundai cars during the FIFA U17 World Cup Tournament starting October 6 in India.

At an official handover ceremony at Jawahar Lal Nehru Stadium in New Delhi, YK Koo, MD and CEO, HMIL handed over the fleet of premium Hyundai cars to Martin Nussbaumer, Marketing Operations Group Leader, FIFA and Javier Ceppi, Tournament Director, Local Organising Committee.

The fleet includes 63 premium Hyundai cars including the Next Gen VERNA, TUCSON, ELITE i20 and a few coaches across six cities (Delhi, Kolkata, Mumbai, Kochi, Goa and Guwahati) for the movement of the players and the FIFA management during the mega sports event.

Speaking at official cars handover ceremony, YK Koo, Managing Director and CEO, Hyundai Motor India Ltd. said, “Hyundai is proud to partner with The FIFA U17 World Cup being hosted for the first time in India.

At Hyundai, we understand the passion of the Indian football fans and want to keep the excitement around Hyundai brand alive by engaging with our customers at every point. Football is a game of passion, a game of heart; For every fan, football drives them and as a dynamic automotive brand, HMIL has always been associated globally with diverse sport activities.”

Hyundai has also planned a number of interactive engagement with the young footballs fans in the country through digital campaigns #FuelTheGame and #FootballerInYou. In #FuelTheGame fans can submit slogans in support of their favorite U17 players just before the opening ceremony. Through #FootballerInYou fans will be asked to upload films of their own football skills. Both the campaigns will be on throughout the entire tournament period.