Pearl academy ties-up with amazon

Alumni from design school Pearl Academy now have an online platform to showcase their creations, courtesy a tie-up with Amazon. The two parties have joined hands for the initiative to showcase graduating students' and alumni's creations at The Designer Boutique at Amazon.in. It is part of Amazon Fashion's move to democratize designer wear in India and bring it to customers' doorsteps with the ease of shopping online, read a statement.

Nandita Abraham, CEO, Pearl Academy, said: "For the last 25 years, it has been our constant endeavour to provide the best of platforms and opportunities to our students and help further their career goals. This opportunity will act as a launchpad for young designers and alumni to showcase their creations at Amazon.in."

According to Arun Sirdeshmukh, Head of Amazon Fashion, The Designer Boutique platform allows established and emerging designers to focus on their core products. "We want the institute's talented alumni to leverage our investments in technology and infrastructure to unlock the true potential of their products. Our endeavour is to make designer wear available, affordable and accessible," Sirdeshmukh said.