Firms hiring celebrities to boost business

Firms hiring celebrities to boost business
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Highlights

Hiring film actors, models and other celebrities became a necessity for various firms to expand their business. Almost all business people have been hiring celebrities to launch and market their products.

Vijayawada: Hiring film actors, models and other celebrities became a necessity for various firms to expand their business. Almost all business people have been hiring celebrities to launch and market their products.

Keeping in mind the fast changing marketing tactics, the business people have been approaching agencies that help them save time and money by taking up the task of renting of the celebrities.

After bifurcation, the businesses have undergone a sea change with ever expanding potential for growth. To cash in on the increasing business activity, the traders in the city have been assigning the job of inviting film stars and others to new marketing firms.

A commerce and MBA graduate Chaitanya Jangam from the city started Celebrity Hub in 2014. Speaking to The Hans India, Chaitanya said during the past four years, he had expanded the business to national and international stage.

The hub provides models and actors from various places from across the globe for various events. The Celebrity Hub had contacts with Bollywood, Tollywood, Kollywood and many more super models from India and abroad.

He said Celebrity Hub had extended its services to America, Dubai, Malaysia, Bangkok and Sri Lanka and would engage models and celebrities to the events.

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