Who is 'jump jilani' in the state?

There were advertisements on the news channels yesterday with breaking news plates asking- who is jump jilani in the state politics. 'See tomorrow'

The advertisement grabbed everyone's attention and made them wonder if it was some political leaders switching loyalties to other parties.

But it turns out that the commercial was the trailer of Allari Naresh's upcoming film titled Jump Jilani. That's how the makers chose to promote the movie.

Many feel that this new way of advertising the film is innovative and will get good publicity.