Casio India makes its way to Vijayawada

Casio India Private Limited, inaugurated its first exclusive store in Andhra Pradesh at Trendset Mall here in Vijayawada on Thursday. This exclusive outlet will stock the entire range of Casio products.

Speaking at the inaugural, Kulbhushan Seth, Vice president, Casio India Company said that the firm plans to have five to seven exclusive stores showcasing the watches and shop-in-shops in the next two or three years.

At present, the watch category is contributing around 30 per cent of the total business. Casio expects around 50 per cent of its sales to come from this segment in the next three-four years, he added.

“Our major focus is on shop-in-shops. We are looking at departmental stores or multi-brand outlets. We are exploring the opportunity for our exclusive shops also. We have about seven exclusive stores and 30 shop-in-shops, across the country,” he said.

The company also sells other electronic items such as calculators, projectors, digital cameras, musical instruments and digital clocks. “We would like to consolidate these segments and improve our market share, especially in projectors and watches,” he said.

Casio also plans to expand its presence in the country by adding new points of sale, he said. The showroom has a wide range of watches and clocks. It offers Indian and international brands including Edifice Sheen, G-Shock, Protrek+Outdoor, Enticer and Youth series.