Nellore Malai Kaja goes online

​Nellore: The mouth-watering Nellore ‘Malai Kaja’ is not only available for Nelloreans but also for people residing in other parts of the country. ‘Malai Kaja’ is a delicacy mostly prepared in the regions of South India, especially in Nellore city.

The ingredients of the desert are quite basic but what makes it popular is the twist given by the cooks, which is the best kept secret of a few shopkeepers.

The kaja, which is made using milk, sugar and maida, resembles Gulab Jamoon. A few of them also use condensed milk – kova. Unlike the jamoon, Malai Kaja is not so syrupy outside. But it is juicy inside like the Kakinada khaja.

Local sweet stalls experimented with this sweet a few decades ago. They got good patronage from the locals. ubsequently, demand for the sweet made it as popular as ‘gottam kaja’ or ‘madatha kaja’ of Kakinada. Ever since it grew popular with the visitors to Nellore, a few stall owners have ventured to sell the sweet online.

“We are very fond of the sweet and buy whenever we visit our home. It is so delicate so sellers have started packing them in plastic boxes to maintain its moisture during transit. They are very cheap here. We prefer to buy here only,” said P Venugopal, techie, who works in a MNC in Bengaluru.

Locally, the sweet is available at Rs 260 a kg in plastic container and Rs 240 in cardboard box. A popular sweet stall is selling online at Rs 280 per kg with a minimum delivery charges ranging from Rs 20 to Rs 70 depending on the weight. It has business tie-up with an online store for selling its products and also provides free shipping facility for sweets and savories for bulk purchases..

“The preparation is simple and tasty with kova batter and ghee. We prepare in hygienic conditions for attracting consumers across the country. Now, we have plans for product diversification and come out shortly,” said Ramana, manager of a stall.