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Girijan Cooperative Corporation’s Vaishakhi coffee, kumkum launched
The Vaishakhi coffee is a unique blend of 70 per cent coffee and 30 per cent chicory and the coffee contains a mix of cherry coffee of Chintapalle area in Vizag and parchment coffee of Paderu in the Agency blending with good quality chicory.
Visakhapatnam: The State-owned Girijan Cooperative Corporation (GCC) launched a new blend of coffee originating from famous coffee grown by the tribals in the Visakhapatnam Agency area. The corporation launched the new blend of coffee christened Vaishakhi and Kumkum (saffron powder) at a simple function held here on Wednesday in the presence of Minister for Tribal Welfare Ravela Kishore Babu.
The Vaishakhi coffee is a unique blend of 70 per cent coffee and 30 per cent chicory and the coffee contains a mix of cherry coffee of Chintapalle area in Vizag and parchment coffee of Paderu in the Agency blending with good quality chicory.
The Vaishakhi coffee blend was prepared by an international renowned coffee quality analyst Sunali Menon, chief executive of Coffee Lab, Bengaluru.
Releasing the two new products of the GCC, Kishore Babu said that the organic coffee grown in Vizag Agency is making a mark not only in India but all over the globe.
He had all the praise for the Vice-Chairman and Managing Director of GCC, ASPS Ravi Prakash, who he said, has been making all the efforts to promote the GCC’s products globally.
Coffee cultivation in Vizag Agency and few other parts has been bringing cheers in the faces of tribals and the State government is committed to improving coffee cultivation for which Rs 526 core would be spent, the Minister added.
Managing Director Ravi Prakash said that GCC has been eliminating the middlemen by procuring the coffee beans from the tribals by paying remunerative prices. Organic coffee of Vizag Agency would be promoted under the brand name Vaishakhi and there has been good demand for kumkum powder.
The GCC has already received orders worth Rs 10 lakh from the famous Srisailam Siva temple in Kurnool district for kumkum and the GCC is expecting big orders from other temples in the State and outside as well, he said.
The turnover of GCC had gone up three-fold from Rs 92 crore in 2013-14 financial year and for the current year a target of Rs 365 crore has been set of which Rs 155 core has already been achieved. The Vaishakhi coffee has been priced at Rs 100 for 200 grams and kumum powder Rs 20 for 50 grams packet.
