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APTA inks pact with TripAdvisor
As an effort to give a boost to tourism in Andhra Pradesh, AP Tourism Authority (APTA) announced a partnership with TripAdvisor that will help secure reviews from travellers who are experiencing various destinations within AP and can serve as ambassadors of State to all other potential tourists looking to plan their vacations in the near future.
Vijayawada: As an effort to give a boost to tourism in Andhra Pradesh, AP Tourism Authority (APTA) announced a partnership with TripAdvisor that will help secure reviews from travellers who are experiencing various destinations within AP and can serve as ambassadors of State to all other potential tourists looking to plan their vacations in the near future.
Commenting on the partnership, Himanshu Shukla, CEO, APTA, said, “We look forward to travelers giving their honest and sincere experience reviews about Andhra Pradesh on TripAdvisor, a destination known for people as a consultation point before proceeding on their journey. In the process, we are also training our hoteliers, restaurant owners, and experience & activity providers to understand and leverage the importance of both giving and collecting feedbacks, and the impact a review makes in a travellers’ journey & decisions.
We believe TripAdvisor is the best platform for discovering such reviews when the traveller is looking for them.”This partnership is part of an overall effort to increase visibility of Andhra Pradesh amongst travellers, especially focusing on the five hubs- Vizag, Vijayawada, Anantapur, Rajahmundry & Tirupati to brand their unique experiences.Partnership was signed with Bharat Nagpal, Destination Marketing Manager -South Asia, TripAdvisor who elaborated on the deliverables of the partnership saying,
“As part of this partnership, following deliverables have been identified, together by APTA and TripAdvisor, to achieve the targeted goals in the coming year: Setting up of PDP (Premium Destination Partnership) which would provide ownership of Andhra Pradesh and Vizag page on TripAdvisor, India to the authority, support towards listing of hotels, restaurants and places of attractions,
content creation for Andhra Pradesh which would include articles, collections, events and overview copy of specific destinations, display banners on desktops and mobiles to promote Andhra Pradesh, organise workshops to spread digital awareness to industry stakeholders, and periodic data and insight support of destinations and travellers.”
