Jaguar kicks off #FEELWIMBLEDON campaign

Jaguar, the Official Car of The Championships, on Wednesday launched its #FeelWimbledon campaign, which uses cutting edge sensors to analyse and celebrate the unique spectrum of emotions associated with the world’s number one tennis tournament.

As part of this multi-sensory fan experience at Wimbledon, selected members of the crowd enjoying the tennis this year will be provided with biometric wristbands capturing the excitement at SW19, whilst atmospheric, in-ground sensors monitoring the energy around the courts, and global sentiment on social media will be analysed.

Information from the atmospheric sensors - which will collate crowd movement, audio levels and infrared - biometric wristbands - that capture heart rate, movement and location around the grounds - and sociometric tracking - following the conversation amongst fans around the world on Facebook, Twitter & Instagram - will provide a unique level of insight and present a completely new perspective on the greatest Grand Slam of them all.

From measuring how the crowd energy compares between Centre Court, No.1 Court and The Hill, the excitement building in the ground as the home favourite serves for the Championships, or capturing the tension on court as a key match goes deeper into a fifth set, Jaguar will celebrate these emotional reactions to critical moments throughout the tournament.

Every day during Wimbledon, tennis fans can access live updates of the mood and crowd emotions down at SW19 across Jaguar’s UK social media channels, and by visiting www.feelwimbledon.co.uk. Former British No.1 Tim Henman, who now sits on the Committee at the All England Lawn Tennis and Croquet Club said: "There’s no other tournament like Wimbledon and the experience gets better each year.

The drama, passion and excitement, shared by both players and fans alike, is what makes Wimbledon the number one tennis tournament in the world, and it’s great to see Jaguar celebrating these unique qualities as part of their #FeelWimbledon campaign."

Laura Schwab, UK Marketing Director at Jaguar Land Rover, said: “Wimbledon evokes lots of emotions and captures our imaginations in so many different ways, so we’re very excited to celebrate what makes Wimbledon so special through our #FeelWimbledon campaign.”

Mick Desmond, Commercial Director at the AELTC, added: “Jaguar’s #FeelWimbledon campaign supports our commitment to communicate with our fanbase and ensure the best possible brand experience for supporters attending The Championships, watching at home, or engaging via our digital channels and on social media.”

Jaguar Land Rover will supply 170 luxury, high performance vehicles to support tournament operations. The fleet of luxury chauffeur vehicles includes the new Jaguar XE, which is now on sale at Jaguar UK retailers. Schwab added: “With 500,000 people attending Wimbledon this year, it provides Jaguar with incredible exposure in London, and a fantastic platform to showcase our products, especially the Jaguar XE.”