Vijayawada experiences the BMW

BMW India demonstrated the entire BMW product portfolio with the BMW Experience Tour 2015 Municipal Corporation Stadium, Ajitsinghnagar, on Saturday . Vijayawada is the twelfth city to host the tour.

BMW Experience Tour 2015 is designed to provide customers a platform to experience the BMW brand, test drive vehicles and interact with product experts. Customers will have an opportunity to experience the complete range of BMW sedans and SAVs (Sports Activity Vehicle) on a specially designed test course.

Philipp von Sahr, President, BMW Group India said, "BMW Experience Tour provides our customers in Indore a first-hand experience of the exhilarating performance and superiority of BMW vehicles in a challenging and exciting environment.

They are able to appreciate the versatile capabilities, technology, safety systems and features of our cars in detail. Apart from having fun on the test track, they also benefit from the professional advice of the BMW Driving Experts on how to make day-to-day driving safer."

Customers got the opportunity to test-drive the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1 and the BMW Z4. The BMW 7 Series Individual and the BMW 6 Series Gran Coupe were on special display. Icing on the cake was the flagship electric hybrid i8, which was also displayed at the venue.

BMW India rolled out the new Mobile Brand Store which will be a part of every Experience Tour going forward. All Mobile Brand Stores will house the BMW Individual Lounge, BMW i8 display, Lifestyle Section with BMW merchandise, BMW M Cars display, MINI display, food and beverage section, and a Playstation console.