BMW to add seven new models to its line up

BMW to add seven new models to its line up
Highlights

The battle for the top spot in the Luxury car segment is on and how. While Mercedes-Benz adopted an aggressive strategy in the first quarter of 2015, Audi and BMW have introduced quite a few new models in the second quarter. BMW introduced the first ever hybrid supercar in India sometime back in the i8, and more recently also launched the X6.

BMW unveiled its plans for 2015 and the upcoming models in the year

The battle for the top spot in the Luxury car segment is on and how. While Mercedes-Benz adopted an aggressive strategy in the first quarter of 2015, Audi and BMW have introduced quite a few new models in the second quarter. BMW introduced the first ever hybrid supercar in India sometime back in the i8, and more recently also launched the X6.


With recently launched X6 facelift has been priced at Rs 1.15 crore and will compete against the upcoming Mercedes-Benz GLE-Class. But the plans for the year are far from over for the Bavarian car maker. Aside from the i8 and the X6, BMW also intends to bring in the X5 M, X6 M, 1 Series facelift and the 3 Series facelift.


Also on the cards is a facelifted version of its popular mid-sized Sedan 5 Series and the luxurious 7 Series. Aside from the M cars, most of these are mere facelifts, which means they are expected to get minor changes in its design and better interiors along with a longer features list.


From among the aforementioned cars, refreshed versions of the 1 Series, 3 Series and the 5 Series have already been showcased in the international market. Each of these cars will go on sale in India before the end of the calendar year. It has been a while since the launch of the 7 Series and to stay on par with the competition it will also get minor updates before the next-generation models are launched in the future. The Munich-based car maker will also bring in the next-generation 2016 X1 later this year.


With BMW sourcing more parts locally, they have recently reduced the prices of all its locally assembled models. In fact, with the X6 facelift being the fifth model to be launched this year, BMW too plans to bring in 15 cars to compete against the 15 in '15 strategy of Mercedes-Benz. And these launches will take the fight a notch higher giving Mercedes-Benz and Audi something to think about.

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