Mercedes-Maybach S600 and S500 launched in India

Mercedes-Benz India has launched the Mercedes-Maybach S600 and S500 in India on Saturday. The S600 comes as a CBU and has been already booked for the year even before the launch. Eberhard Kern commented, “With the launch of the Mercedes-Maybach, we now expand the current range of the S-Class with the addition of a vehicle that sets a new benchmark for exclusivity and meets even the most discerning of requirements in terms of its appointments.

The Mercedes-Maybach, which is the most prestigious and exclusive offering from us till date, will strengthen Mercedes-Benz’s unparalleled presence in the topmost end of the luxury car market in India.” “The overwhelming customer response for the exclusive Mercedes-Maybach, even before its India launch, strongly underscores the success of our ‘top of pyramid’ product strategy that has been the driving reason for customers preferring the three pointed star.

With the start of the local production of the Mercedes-Maybach, we are scripting a new chapter in India today” elaborated Kern. Piyush Arora added “The start of local production of the Mercedes-Maybach S 500 is a landmark accomplishment for us and proves our high competence in manufacturing. This also underlines our constant endeavour to offer world-class products to our Indian customers with significant local value addition, in the shortest possible time.

Mercedes-Maybach is one of the most technologically advanced products and its local production reflects the highest level of refinement and implementation of advanced technology and flexible processes in our manufacturing process. Mercedes-Maybach is the third product after the GLA and the CLA that we have rolled-out within the last few months.”