Ola launches Swachh Car Campaign

Ahead of the ‘Swachh Bharat Diwas’ , Ola, app for personal transportation, announced the launch of the ‘Swachh Car Campaign’ for drivers on its platform. Hundreds of thousands of driver partners on the Ola platform ranging from cabs, auto-rickshaws to taxis, offered their services to millions of customers who request a ride from the Ola app.

This initiative is meant to encourage drivers and customers alike to contribute to a cleaner India. The initiative was taken by Ola to promote cleanliness amongst the drivers’ community. In its first phase, the initiative will be live in four major cities of the country including Delhi, Bangalore, Mumbai and Kolkata.

The Swachh Car Campaign at Ola will run in four phases each being directed towards rewarding, evangelising, motivating our driver partners and encouraging customers to give feedback on cleanliness. Ola will recognise and reward drivers who have consistent positive feedback on cleanliness as Swachh Car Ambassadors.

To help all drivers to continue to maintain cleanliness in-cab, Ola will hand out free Swachh Car kits and enable free car cleaning at its partner relationship centers across these cities. Considering cleanliness as an imperative, the feedback given by customer on the driver will be composite of the cleanliness level of cars, based on which drivers will earn their incentives.

Ola will also work towards spreading the message of a cleaner India with large partnerships as well as implementation of technology to crowd source quality audits at scale. Speaking about the initiative, Pranay Jivrajka, Chief Operating Officer at Ola said, “At Ola, we take extreme care towards helping driver partners deliver consistent experience to customers, beyond the technology platform.

Training, audit and cleanliness has always been at the forefront for improved customer experience and is integral to skilling our partners as professionals in the long run. We join the country in promoting the message of cleanliness on this august occasion and we are confident that drivers and customers will participate in this on-going program by doing their bit."