GM launches Trailblazer SUV at 26.4 lakh

New Delhi : General Motors India on Wednesdaylaunched premium SUV Chevrolet Trailblazer at Rs 26.40 lakh (ex-showroom Delhi), the first of 10 new models to be introduced here over five years as the US based firm looks to revive its fortunes in the country.

"This is a very very important model for us as it kick starts the first of the ten new products that we plan to bring to India in the next five years," General Motors India President and Managing Director Arvind Saxena said. Trailblazer, powered by 2.8 litre diesel engine, is imported from Thailand and the company is looking to tap the fast growing SUV market in India.

On the positioning of new model, Saxena said: "This will be a halo brand over other models and also an integral part of our product portfolio. This vehicle reflects the true DNA of Chevrolet." When asked about sales target, Saxena declined to share a specific number stating "we would like to sell as much as possible".

GM India said customers will be able to book the Trailblazer on Amazon.in only from October 21-25, at a reservation deposit of Rs 25,000. Customers will receive their SUVs from their local Chevrolet dealership. Bookings can also be made through Chevrolet dealerships.

The company had announced in July a turnaround plan entailing fresh investment of $1 billion (Rs 6,400 crore) and ceasing production at its Gujarat plant to consolidate manufacturing operations in Maharashtra. It had stated that it would roll out 10 models, including SUV Trailblazer and multi-purpose vehicle Spin in early 2017, from the Chevrolet family in the next five years.