Hyundai Genesis luxury brand rolled out

Hyundai Genesis luxury brand rolled out
Highlights

Hyundai has announced that it will be separating the Genesis brand from itself and will launch it as a stand-alone luxury car brand. Until now, the Genesis badge had been attached to Hyundai’s high-end luxury sedan.

Hyundai has announced that it will be separating the Genesis brand from itself and will launch it as a stand-alone luxury car brand. Until now, the Genesis badge had been attached to Hyundai’s high-end luxury sedan.

The Korean carmaker has also said that there will be considerable differences in the styling used by the parent company for its mainstream models and the stand-alone luxury brand, including new badging and naming structure.

The badge will be a development of the current wing-type logo used on the current Genesis sedan, while the new nomenclature will see models using a number after the letter G.

The solo Genesis brand is expected to get six models in its line-up by the end of the decade. The first of the six models is likely to make its debut in December this year, and is expected to be a production version of the Hyundai Vision G concept that was unveiled earlier this year.

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