Tata Zica car goes viral as Zika spreads

Tata would definitely have wanted their new hatchback, Zica, to go viral, just not the way it has. The car’s unfortunate namesake – the Zika virus – is being talked about worldwide. The company will be launching their latest offering at the 2016 Delhi Auto Expo, which begins in a few days. Although Tata’s Zica is a mixture of the words “zippy” & “car”, neither of the two come to mind when the contraction ends up sounding like the deadly virus that has caught the world’s attention. Is it too late for the automaker to change its name? According to Twitter users, the answer seems to be yes.