Apple Hires Tesla's Top Executives After Model S Huge Preorder Success

Tesla Model 3 might not yet be a huge commercial nor industrial success still the Californian company's first affordable electric car, which has reached more than 3,25,000 pre-release orders within a week, nevertheless is far from being a simple critical success. This passion, though it needs to be put into perspective, implicitly highlights this: electric cars directed at the public at large were never able to raise the automotive enthusiast's interest for this sector.

Is it entirely rational tu purchase a Tesla ? Really successful people are standing in line to buy them. Why? Sure, they’re gorgeous vehicles. Sure, they’re the very latest technology. Sure, they drive beautifully (apparently….I’ve never been in one nor driven one). But people believe in Elon Musk’s vision, and so they believe in how they’re executing it and what they are doing. Sinek says, “People don’t buy what you do; they buy why you do it. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.”

In his usual understated way, Tesla acknowledged "the greastest take-up ever made by any auto-maker within a week". This may be true, however, if Tesla 3 buyers have already made a 1,300 dollars advance payment, it is simply a deposit that can be refunded at any time. This remains a huge industrial challenge for Tesla which could only supply for 50,000 cars last year, accumulating the longest delays at the time of the models X and S finalization.

Just yesterday, word broke that Apple has a top-secret design lab in Berlin, Germany where a team of 15-20 engineers with deep experience in the auto industry are busy working on projects relating to Apple's electric car initiative. And earlier today, a new report from Electrek relays that Apple just poached an extremely senior Tesla engineer named Chris Porritt.