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Glamour puts Hero above Honda in 125cc motorcycle segment
Hero hopes to sell 1 million units of 125 cc Glamour by 2018.Hero has regained lead in the 125 cc motorcycle segment from arch rivals Honda. World’s largest two wheeler manufacturer, Hero MotoCorp has managed to do this thanks to their Glamour 125cc motorcycle, which is now the best selling 125 cc motorcycle in the country.
Hero hopes to sell 1 million units of 125 cc Glamour by 2018.Hero has regained lead in the 125 cc motorcycle segment from arch rivals Honda. World’s largest two wheeler manufacturer, Hero MotoCorp has managed to do this thanks to their Glamour 125cc motorcycle, which is now the best selling 125 cc motorcycle in the country.
Honda had managed to outshine Hero Glamour thanks to their CB Shine last year. But the last three months tell a completely different story as Glamour outsold CB Shine month on month for three consecutive months.
For April 2016, Glamour registered sales of 66,756 units while Honda CB Shine registered sales of 52,752 units. The respective numbers of the motorcycles for April 2015 stand at 51,829 units and 73,291 units. This indicates that Hero Glamour sales are on the rise while that of Honda CB Shine is on the decline.
During the month of April 2016, Hero MotoCorp managed to register sales of 109,955 units in the 125 cc segment. In this segment, Hero offers Ignitor, Super Splendor and Glamour. On the other hand, Honda Motorcycle and Scooter India (HMSI) sold just 66,700 units in the 125 cc segment for April 2015.
When compared to their respective performance in April 2015, Hero sales stood at 82,298 units while that of HMSI stood at 74,532 units. This means Hero registered a growth of 33% in 125 cc segment while Honda posted a 10.5% decline in the segment. HMSI offers CBF Stunner, CB Shine SP, and CB Shine in the 125 cc segment.
After their stellar performance in the 125 cc segment, Hero is now confident that they will manage to improve their performance event further. By 2018, Hero aims to sell 1 million units of Glmour annually. In 2015/16 fiscal Glamour sales stood at 679,147 units while in FY 2014/15 they stood at 551,486 units.
This article has first appeared in Rushlane.com
