Tata Tiago Aktiv production will be limited initially
The Aktiv was unveiled with an objective of demonstrating the Tiago’s ability to adopt various accessories.The Tata Tiago Aktiv, a near-production concept with rough road package, is likely to see the light of day as a niche product. The model was first showcased at the Auto Expo 2016 before heading to the Geneva Motor Show.
The Aktiv was unveiled with an objective of demonstrating the Tiago’s ability to adopt various accessories.The Tata Tiago Aktiv, a near-production concept with rough road package, is likely to see the light of day as a niche product. The model was first showcased at the Auto Expo 2016 before heading to the Geneva Motor Show.
The regular version of the Tiago has started off strongly with over 20,000 bookings registered so far. Autocar India reports that demand for the Tiago accessories displayed by the Aktiv is good.
The fully accessorized Tiago Aktiv is expected to be built on order or in limited numbers at first.
So, instead only making the accessories available to the Tiago customers, Tata is exploring the business opportunity to sell the fully kitted up Tiago Aktiv as a premium and sportier derivative.
ACI reports that, according to its sources, Tata would be initially building the Aktiv on order or in limited numbers to test the waters. If it receives strong enough response, full-fledged production would commence at a later stage.
The Tiago Aktiv adds a lot of crossover bits that transform the budget hatchback’s appeal. The add-on’s include special paint job, sportier black bumpers with silver skid plates, metallic scuff plates, dual-tone alloy wheels, roof rails, body decals and so on. Interior is left more or less untouched.
The Tata Tiago Aktiv is expected to be priced at a premium of around INR 50,000 over the regular version. It could be launched during this year’s festive season (September to November) to take advantage of the positive buyer sentiment.
